Love them or hate them, property portals like Property24 and Private Property are a necessary part of doing business in real estate. Buyers use them daily to search for homes, compare options, and reach out to agents — which means if you’re not making the most of them, you’re leaving opportunities on the table.

The good news? With the right approach, portals can be more than just a lead generator — they can be a powerful tool to grow your brand and income.

Why Portals Are Essential

• Massive reach: These platforms are often the first stop for buyers and renters.
• Qualified leads: Enquiries come from people actively searching.
• Visibility: They boost your online presence far beyond your own website or social media.

Yes, the costs can be high, and yes, the competition is tough — but they remain one of the most direct ways to connect with serious buyers.

Tips to Maximise Your Portal Listings

1.         High-Quality Photos and Videos

First impressions matter. Listings with professional photos and videos get far more clicks and enquiries.

2.         Detailed, Compelling Descriptions

Don’t just copy-paste. Highlight unique features and lifestyle benefits that make the property stand out.

3.         Respond Quickly

Portal leads go to multiple agents. Speed is everything — reply fast and follow up with a personal touch.

4.         Keep Listings Updated

Outdated or duplicate listings frustrate buyers and hurt your reputation. Always keep information fresh and accurate.

5.         Leverage the Data

Many portals provide stats on views, clicks, and enquiries. Use this to track what’s working and where to adjust your strategy.

Partnering With an Experienced Bond Originator

Here’s something many agents don’t realise: your portal enquiries can be used to generate bond business too.

When a lead from Property24 or Private Property comes through, a bond originator can step in to pre-qualify the buyer, guide them through the financing process, and ultimately get their bond approved. This not only increases the chances of a sale going through, but it also puts bond referral commission in your pocket if the bond is converted.

It’s a win-win:

• You close more deals;
• Your client gets professional financing support; and
• You unlock an extra income stream.

Don’t Leave Leads Behind

Property portals may feel like a “necessary evil,” but if you pair them with the right systems and partnerships, they can become one of your most powerful tools.

At Phoenix Bonds, we specialise in converting those hard-won enquiries into approved home loans. By working with us, you don’t just get a reliable bond originator - you get a partner who knows how to turn portal traffic into commission and long-term client relationships.