Client Relationship Management
When it comes to winning a seller’s mandate, the way you present data can make or break your pitch. Many agents fall into the trap of relying on outdated sales data - comparing what sold six months ago. But the market moves quickly, and sellers want to know what’s happening now. That’s where property portals like Property24 and Private Property become powerful tools - not just for buyers, but for agents at the listing table.
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Love them or hate them, property portals like Property24 and Private Property are a necessary part of doing business in real estate. Buyers use them daily to search for homes, compare options, and reach out to agents - which means if you’re not making the most of them, you’re leaving opportunities on the table. The good news? With the right approach, portals can be more than just a lead generator - they can be a powerful tool to grow your brand and income.
If you’ve been in real estate for any amount of time, you’ve probably experienced it: A buyer makes an enquiry, you reach out, maybe even connect them to a bond originator for prequalification… and then silence. No calls back, no emails, nothing. It’s easy to assume they’re being rude or that they’ve lost interest - but the truth is often very different.
The world is changing fast - and Artificial Intelligence (AI) is one of the biggest drivers of that change. For many real estate agents, AI can feel like a big, technical concept. But at its core, AI simply means using smart technology to save time, work more efficiently, and connect better with clients. If you’re in real estate, AI isn’t something for “later” - it’s a tool you can start using right now.
The real estate industry is built on relationships, timing, and trust. But as your business grows, keeping track of leads, clients, and follow-ups becomes overwhelming. Sticky notes, WhatsApp messages, and spreadsheets can only take you so far. That’s where a CRM (Customer Relationship Management system) changes the game. If you’re not using one yet, it’s time to seriously consider it.
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