When it comes to winning a seller’s mandate, the way you present data can make or break your pitch. Many agents fall into the trap of relying on outdated sales data - comparing what sold six months ago. But the market moves quickly, and sellers want to know what’s happening now.

That’s where property portals like Property24 and Private Property become powerful tools - not just for buyers, but for agents at the listing table.

Look at What’s Not Selling

Instead of focusing only on properties that have sold, take a close look at:

• Current listings that have been online for months without selling;
• Their asking prices and how they compare to the market; and
• How similar those homes are to the one you’re trying to list (size, area, features).

This gives you a live view of what buyers are rejecting. It’s hard evidence for sellers: if homes similar to theirs are sitting online unsold, pricing too high will only put them in the same position.

Pricing Strategy That Works

Here’s a tip you can share confidently with sellers:

• List slightly lower than the stale listings: This attracts more buyers, creates competition, and generates offers faster.
• With more interest, you’re in a stronger position to negotiate upwards: The right strategy can often result in a higher selling price than if you’d started high and waited.

Buyers are savvy - they’ve seen every property online. They know what’s overpriced. A smart pricing strategy positions your seller’s home as the best value in the market.

Using Property24’s AI Tools

Property24 isn’t just a lead generator - it’s evolving with AI-powered reporting tools that give agents sharper insights into:

• Average time on market;
• Price trends in specific suburbs; and
• Buyer search behaviour.

Bring these insights into your seller presentations. Showing sellers live data, powered by AI, proves you’re not guessing - you’re using technology to position their property strategically.

Why Partner With a Bond Originator

The work doesn’t stop at getting the listing. Once the enquiries start rolling in, it’s crucial to convert them into serious, qualified buyers.

That’s where a bond originator like Phoenix Bonds steps in. Did you know we can use your Property24 enquiries to generate bond applications? The more enquiries we convert, the stronger your buyer pool becomes. And when a buyer is prequalified, they’re more confident - making your sale smoother and faster.

Final Thought

Winning a listing isn’t just about charm or sales talk - it’s about bringing data, strategy, and the right partners to the table. Use portal data to show sellers what the market is really saying, apply smart pricing tactics, and work with tech-savvy partners who can turn enquiries into qualified buyers.

At Phoenix Bonds, we help agents do exactly that - giving you the tools and support to close more deals and build stronger client relationships.